Inside Stelvio
Explore the story behind our Autumn/Winter 2025 shoot
A mountain. A season. A shift.
High in the Italian Alps, the Stelvio Pass cuts through stone and sky — 48 switchbacks that test the body and stir the spirit. For Valore, it was more than a backdrop. It was a stage where Autumn met Winter, where transformation was not only seen in the landscape but felt within every rider.
The philosophy of change
Seasons change in layers: the mist rolls in, the light softens, the air turns sharp. But cycling teaches us that change is never only external. Every ride is an adaptation — the lungs adjusting to thinner air, the mind recalibrating to steeper gradients, the body discovering new limits.
Our Autumn/Winter 2025 collection is born from this philosophy. It doesn’t resist change; it rides with it. Jackets that seal against sudden rain, bibs that stretch yet support through long climbs, reflective details that catch the last light of the day — each piece becomes part of the rider’s dialogue with the season.
The road through Sella Ronda & Stelvio
From the twisting roads of Sella Ronda to the legendary ascent of Stelvio, our journey was a moving studio. Villages with wooden shutters and stone piazzas gave way to forests, then to high alpine cliffs wrapped in cloud. Sunlight fractured across wet tarmac, turning every corner into a painting.
We didn’t chase perfection. We chased authenticity: real riders, real effort, real weather. The elements became collaborators — the drizzle adding texture, the fog creating depth, the wind sculpting movement.
The human side of the ride
Performance is only half the story. Between the climbs and descents were moments of humanity:
- Gloves pulled tighter at the summit.
- Laughter breaking out at a roadside café.
- Silence shared at the edge of a valley, where the only sound was breath.
Valore believes cycling is not only about conquering the road, but about belonging — to the landscape, to the community, to the fleeting present. On Stelvio, every rider carried that truth.
The collection in motion
The Autumn/Winter 2025 collection was not simply displayed — it was tested. Thermal jerseys held warmth against mountain winds. Windproof shells flexed under sudden rain. Bibs with Italian-made chamois endured hours in the saddle. Reflective threads shimmered in the dimming light, making safety an art form.
Every stitch, every panel, every fabric choice carried Valore’s ethos: a fusion of performance and aesthetics, engineered for those who ride where seasons shift.
What it means
To ride is to transform. To shift is to discover. This collection is an invitation:
- To adapt, when the weather turns.
- To endure, when the climb steepens.
- To connect, when the world feels distant.
On Stelvio, we found that it is not a destination but a rhythm: the constant becoming of rider and road.
A new season awaits
Stelvio was our canvas. The story continues with every road you ride.
Explore the full Autumn/Winter 2025 collection →
Read more about our Valore journey →